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INTERNATIONAL MANUFACTURER'S AGENT ALLIANCE
 

IMAA Meetings

There are two formal meetings scheduled per year.
Attendance is restricted to one principal from each agency.
We meet mid summer alternating the meeting location in each member's home city,
and Nov 1 -15 at the STAFDA convention.
One vendor and one distributor will be invited to discuss their expectations from,
and measurements of top sales agencies.

Topics Discussed:

• Communication Discipline
• Vendor Relationships and Improvement
• Distributor Development
• Distributor Training
• Agency Employee Training
• Face to Face Selling
• Technological Upgrading/Usage
• Promotion Execution
• Merchandising Execution
• New Product launch Strategies

 

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